TRAVELO
Let's get real.
OVERVIEW
​Travelo is an up-and-coming travel company that focuses on rental properties across Connecticut and Florida. They are operated by P&S Real Estate and this small business growth called for a new brand identity.
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This partnership fostered a beautiful design deck that included a new logo and personality for Travelo.
SERVICES
Brand Identity
Logo Design
Social Media
COMPLETED
Summer 2023
FINAL RESULT
LOGO DESIGN
"Modern, fun, and universal" acted as the foundation of this logo. The visual of a house can be recognized anywhere and a subtle ‘t’ can be seen in the shape that is brought out using a gradient.
SKETCH
SHAPE
COLOR
FINAL
MOCKUPS
SOCIAL MEDIA APPLICATION
As the main platform for Travelo, a social media application was crucial. Here is how the brand can be applied on popular platforms such as Instagram.
COLOR EXPLORATIONS
THE TRIFECTA
The color palette was fun and playful, exactly what one thinks of when looking forward to a vacation. The primary logo can be shifted using these color combinations based on the palette. This allows the client more freedom and versatility depending on the form.
